<text response_time="2021/05/04 12:08:03 pm CET" respondent_ID="R4" respondent_descriptor="Sustainable business strategy adviser" language_policy="No"> 
<Q: Please elaborate on your language policy.>  
<Q: What makes a good packaging label? What information should be prioritised?> Ease of reuse / recycling 
<Q: Can you describe your approach, or the approach of your organisation, to supporting/point-of-sale information with regard to plastic packaging?> consumers have little time to read labels at this point, however at point of disposal they will look for labels. Refill or recycled content labels at point of sale are more useful.  
<Q: Are there any examples of labelling that you are especially proud of? If you aren't involved in design, please tell us about some packaging/labelling that you especially like, and why.> Transparent, simple but overall prioritising reuse / refill over recycling.  
<Q: What information would you wish to be included on packaging labels, if e.g. space and branding weren't an issue?> The carbon impact of the packaging itself and of not reusing or recycling the packaging 
<Q: Is there anything that you purposely avoid including on packaging labels?> polymer numbers (for consumer); misleading terms including 'recycle-ready' 
<Q: What do you most want consumers to take away from the text on packaging labels? Is there any messaging that you feel isn't landing with consumers?> That packaging is wasteful so reducing it is key. Labels are focused heavily on recycling not reuse.   
<Q: Do you have any other thoughts or comments you would like to share?> Substitution is a blocker and diversion for reuse. We are at risk of wasting another 10 years going through the various options of paper, card, bioplastic, compostables and gaining little or nothing (may even make carbon impact worse). Focus needs to be on reduction of all packaging to a minimum and reuse / refill as the priority.  
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